Must A Aspiring Content Creator Friend Stop Exploiting People for Material?

One Side: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is trying to be. She creates vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to experience it without being filmed, altered, or posted for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my version of living actively: observing the nuances, posting them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I know not everyone likes being filmed, but often spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but friends support one another in minor capacities. I thought filming a clip now and then would be fun for Beth. Innovation flourishes in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I value our friendship profoundly and want to avoid content creation to come between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem confused as to where the line is. The solution lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Brian Brooks
Brian Brooks

Data scientist and tech enthusiast with a passion for demystifying complex AI concepts for a broader audience.